Senior Media Planner

San Francisco, California, United States Full-time

Who We Are:

We are Mekanism.  

Mekanism is an award-winning, independent, full-service advertising agency made up of creative entrepreneurs. With offices in San Francisco, New York, Chicago and Seattle, we are collaborative business partners with some of the world’s best brands including Ben & Jerry’s, HBO, MillerCoors, Peloton, Facebook, Charles Schwab, CocaCola and Alaska Airlines. Our creative approach to brand building is best described as “The Soul & Science of Storytelling” - communicating a brand’s purpose with ideas informed by data and rooted in human truths.

What is a Mekanista you ask? Being a Mekanista requires a rare combination of being a weird, fearless and wonderful person who enjoys birthday cakes, well behaved dogs,  and shared sensibility of family, respect and not taking ourselves too seriously.

Mekanism has been named to Ad Age’s “Agency A List” and twice to their “Best Places to Work”. We have also been listed on Creativity’s “The Creative 50” and have been recognized by Effie as one of the “Most Effective Independent Agencies”. We have been profiled by The New York Times, Fast Company and ABC’s Nightline.

 

Key Areas of Responsibility

Media Strategy & Execution Capabilities: Key member on selected clients’ media strategy. Use tools like Nielsen’s Commspoint to develop media mix and flighting scenarios when planning across all media. Use media to reach and engage audiences, as well as how to tell stories across multiple channels. Collaborate with other departments within Mekanism. Ideally – be a hybrid media/comms planner.

Digital Partnership Innovation: With your strong media chops and passion, help us crack innovation for our clients when working with publishers and other media companies.

Emerging Media: Help Mekanism continue to define and deliver on Emerging Media. Drive Media innovation both internally and externally.

Data & Tech: Use data and technology creatively to tackle and solve client challenges. Think laterally about personalized experiences and how to make them effective.

New Business: Participate in new business pitches. Sell services of Media capability in new business pitches to prospective clients

Flawless Data Usage & Testing: Advanced use of data to reach and engage audiences and tell stories with personalized messaging. Advanced use of test designs that experiment with audience targeting vs. message type.

Measurement and Analytics: Key team member in optimization delivery against client KPIs. Readily dive into data to identify trends and insights, then apply them in the form of media and creative recommendations.

 

Qualifications:

  • You must have 3+ years of experience with a media company or integrated agency.
  • Bachelors degree or equivalent experience in a related field required.
  • You must have planning and execution experience across key channels, traditional and digital – comfort level in using planning tools and/or a hunger to learn the tools.
  • You must have a passion for creativity, innovation and defining media 2.0
  • Ideally have experience working on a range of clients with both brand and performance media needs.
  • You must have experience developing plans for campaigns that push the limits of marketing.
  • You must be comfortable navigating the complex worlds of many different types of companies and know how to effectively push clients toward new ways of thinking.
  • You must be comfortable working at a fast pace and be able to work directly with creative & planning teams. We blend teams across disciplines.
  • You should have great client skills. This means you should like to, and be proficient at, presenting work and fielding client requests. It also means you're generally a nice person.
  • You are a social animal. You like to present creative and account with new technologies and ideas to help grow business.

Apply for this opening at http://mekanism.recruiterbox.com/jobs/fk0jc78?apply=true